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Over the last 20 years as a tech entrepreneur, one thing is for sure, technology is changing so fast no one can keep up. So it begs the question, why try?

I’ll tell you why – evolution. Technology is going to evolve whether businesses do or not. It’s up to us to figure out a way to harness the power we can and create something people need.

Evolution forces us to push beyond the boundaries. Let’s face it, with technology we’ll always be in a constant state of update. Isn’t that constant change the reason we’re in tech in the first place?

Speed. Yep. There it is. The word we hear most often when it comes to solving technology problems. The fact is speed matters. A first to market product requires technology that accelerates. Aligning the development process, without compromising functionality or form, means taking best-in-class software and configuring it to meet the intended experience while solving a problem efficiently and effectively.

Combinations. Creating web and mobile software to solve complex problems always involves some level of custom code. Building that code and connecting to legacy systems, essentially making it new, provides exactly the kind of challenge developers crave. Coined the hybrid approach, companies combine their internal expertise with an outside dev and design team resulting in access to a wider range of capabilities and a more cost-effective approach.

Deliver at a Clip. Prototyping has been in practice for years. Prioritizing capabilities that must be built vs. nice-to-haves, gives developers the ability to make pieces of software independently, creating components that can be released quickly, and stitched together later, delivering a result that meets business needs now but also lays a strong foundation to meet new needs in the future.

The Apex. The point and reason why companies build software is to create a competitive edge. More efficient design and development processes provide ways to test solutions in real-time and go to market with a higher chance of success.

First to market while being built with the end in mind.